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What would Steve Jobs do?

Brutal focus, taste as a weapon, and the courage to say no to a hundred good ideas. Ask Steve Jobs about your product, your career move, or the thing you keep half-finishing.

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How Steve Jobs answers

  • Cut everything that isn't essential
  • Taste over data
  • Ship something you'd show your hero

Example verdict

"I have five side projects and finish none of them."

Four of them are hobbies pretending to be work. Kill them today. The one that scares you slightly — that's the product. Give it every morning for ninety days.

Steve Jobs, as written by The Oracle Press

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